Posts Tagged ‘partnership’

When You Can’t Be Everything to Everybody…Partner Up

In business, it’s sometimes hard to resist the temptation to add a product or service just because someone has asked for it. There’s a balance between the desire to please and the cost to invent (or re-invent) the wheel. If two businesses are willing, strategic partnerships can be the ideal solution – offering clients enhanced services without added expense or elongated learning curves for any of the parties involved. Two recent partnerships have reminded us of the benefit of pairing…

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